Hunkemöller’s Pink Ribbon campaign launch with the inspiring breast cancer survival story of Dayenne Bekker
Did you know that breast cancer is the most common cancer among women worldwide? In order to create more awareness around breast cancer, we have been partnering up with Pink Ribbon in the Netherlands, Belgium and Germany since 2016 and this year is no different. The Pink Ribbon campaign is supporting women that are currently fighting breast cancer and breast cancer survivors. This year, we also wanted to share the incredible story of Dayenne Bekker who is a breast cancer survivor.
Dayenne’s story starts with her feeling a lump in her breast. After getting it checked she got diagnosed with severe cancer and since then her life changed together with her mindset; “I put on my boxing gloves right away”. Besides being a stylist, Dayenne is also a mother and the second she got diagnosed she knew she had to fight the battle with everything she got.
Battling breast cancer will change your body completely, but for Dayenne it wasn’t until after the battle that she had started to notice all the changes. “By feeling tired all the time there’s no time to focus on your body image while battling breast cancer” Dayenne says.
“Having family and friends to support you is extremely important”. It was important for Dayenne to have friends call her on bad days and distract her with funny stories or having family members drive her to the hospital to show support. “Everyone should have someone they can count on”.
In the end moving forward with your life after battling breast cancer takes time. “The dreams don’t change, they become bigger because now you are more aware of what life can do”. Dayenne’s last advice is to love yourself and love life!
Pink Ribbon x Hunkemöller
This year we have a Pink Ribbon Wire Fee bra that supports the fight against breast cancer by donating 10% of the sales to a breast cancer organization. The three products available in stores that will contribute to this are the Evey non wired bra, Evey brazilian, and Evey string in the color Burnished Lilac. Also, we will sell the the beautiful new pink ribbon bracelet in stores and online and the Pink Ribbon ribbon in Belgium.
Do you want to know more about the Pink Ribbon Campaign ? Visit
Or check out Dayenne Bekker’s full story on our Instagram: @hunkemoller or Facebook page: Hunkemoller.